Every business knows the importance of social media for their marketing campaigns. Social media provides the opportunity to create a potentially viral message, to build powerful relationships with fans and leads, and to get feedback from that audience.
But social media is only one tool that the digital age provides us with when it comes to reaching large audiences and building deeper relationships with them. Social messaging apps are things as WhatsApp, Facebook Messenger, Skype, Instagram, and iMessage.
The smart marketers know that the key to great success online is to use all of these tools together. Even good old-fashioned SMS should be counted in there.